ProColor Collision Moves into Top Gear in Red Deer, Alberta

ProColor Collision Wheaton Red Deer features all-new collision repair equipment and certified technicians who can repair the most modern vehicles.

CALGARY (Alberta), December 1, 2021: The vibrant community of Red Deer is now home to one of the most advanced collision repair facilities in central Alberta, with the opening of ProColor Collision Wheaton Red Deer this month.

The new ProColor Collision facility is the latest venture of the Wheaton family, which has been associated with the province’s automotive industry for the past 60 years and has been operating a General Motors dealership in the area for the past 30 years. Previously called Wheaton Collision Red Deer, the facility has been offering specialty services such as collision repair, film coatings, ceramic coatings, glass repair and replacement, and paintless dent repair.

Will McClellan, Dealer Principal and Partner at ProColor Collision Wheaton Red Deer, says the new shop expands the organization’s automotive portfolio. “Over the past several years, we have built a strong reputation in Red Deer based on integrity, quality work and customer dedication. We are pleased to have found a formidable partner in ProColor Collision, which shares our vision and is keen to fuel our ambition for further growth,” he adds.

“Our automotive dealership has been experiencing tremendous year-on-year growth and we want to ensure that our repair centre is also well-equipped to offer that high level of service but on a larger scale,” McClellan says. “We are looking forward to our partnership with ProColor Collision for many reasons, particularly their professionalism, focus on growth and customer service-oriented approach to the business, which align well with our shop and our team.”

ProColor Collision Wheaton Red Deer is a massive 10,000-square foot state-of-the art facility with all-new equipment and certified technicians trained to repair the most modern vehicles. The store offers a large and welcoming reception area, and the workshop features brand-new paint booths and the most advanced repair and calibration equipment.  The shop is also a certified collision repair centre for most OEM brands, including Toyota, Ford, Stellantis, Kia, Nissan, Honda, Acura, Hyundai, Genesis and more.

Welcoming ProColor Collision Wheaton Red Deer into the network, Chris Peterson, Regional Vice-President – Western Canada, Fix Network, said: “Many of our ProColor Collision facilities across Canada are owned by families with an excellent reputation in their communities. Working with such inspired owners who evolve with the times makes this a win-win relationship for both of us.”


Fix Network World is a global leader in the automotive aftermarket services sector, consisting of Fix Auto, NOVUS Glass, ProColor Collision, Speedy Auto Service and SRP brands. Each of our locally owned and operated collision, glass and mechanical repair facilities offer hassle-free vehicle care and services. Our company and our network continue to grow nationally and globally, thanks to a solid foundation based on entrepreneurship and innovation. With over 2,000 points of service around the world, Fix Network is the premier global automotive aftermarket services solution.


ProColor Collision joined Fix Network, a global leader in the automotive aftermarket services sector, in 2019. Its mission is to be the collision repair leader in Canada by offering an outstanding customer experience across its vast network of state-of-the-art facilities. ProColor was launched in 2001 with the goal to offer quality repairs, meticulous customer service and a relationship of trust with insurance companies. With 175 locations in Canada and growing, ProColor Collision is a top contender for collision repair network of choice. For more information, visit


Wendi MacKay
Director of Global Communications & Digital Channels
Fix Network World
[email protected]

ProColor Wheaton Red Deer is owned by the Wheaton family, which has been associated with Alberta's automotive industry for the past 60 years.
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